Legal

Privacy Policy and GDPR Notice

This page explains how ARIANNA handles personal data submitted through the website, how local browser storage and consent preferences are used, and what rights visitors have under the General Data Protection Regulation.

Last updated: March 23, 2026

Who controls the data

ARIANNA acts as the controller for personal data collected through this website for business development, support, communications, and relationship management purposes.

If you need to contact us about privacy matters, you can write to hello@ariannateam.ai.

What personal data we collect

Depending on how you interact with the site, we may collect the following categories of information:

  • Identity and contact information you submit in forms, such as name, work email address, company, phone number, and message details.
  • Inquiry context from demo, trial, support, partner, contact, and newsletter forms.
  • Marketing attribution details captured from URL parameters such as `utm_source`, `utm_medium`, `utm_campaign`, `gclid`, `msclkid`, and `fbclid` when present.
  • Technical context related to your visit, such as landing page URL, referrer, and timestamps associated with form submission attribution.
  • Preference data stored in your browser to remember cookie consent choices, newsletter prompt display, and similar lightweight site preferences.

ARIANNA does not intentionally ask visitors to submit special category data through this website. Please do not include sensitive personal data in free-text fields unless it is strictly necessary.

How we use personal data

We use personal data to operate the website and respond to requests in a business context. Typical purposes include:

  • Responding to contact requests, product questions, and support inquiries.
  • Scheduling demos, providing trial access information, and managing partner conversations.
  • Sending newsletter communications where you request them.
  • Understanding which campaigns and channels generated an inquiry so we can improve marketing efficiency.
  • Protecting the website, diagnosing issues, and maintaining reliable site functionality.

GDPR lawful bases

Where GDPR applies, ARIANNA generally relies on one or more of the following lawful bases:

  • Consent: for newsletter sign-ups, optional attribution storage, and similar opt-in communications.
  • Pre-contractual steps: when you ask for a demo, trial, partnership discussion, or other information before entering into a business relationship.
  • Legitimate interests: for responding to business inquiries, measuring campaign effectiveness, maintaining the website, preventing abuse, and keeping internal records of communications.
  • Legal obligations: where retention or disclosure is required by applicable law.

If we rely on legitimate interests, we do so only where those interests are not overridden by your rights and freedoms.

Processors and sharing

We may share personal data with service providers that help us operate the site and process inbound inquiries. Based on the current website implementation, this includes providers used for embedded form collection and lead handling.

We may also share data with professional advisers, hosting or infrastructure providers, or competent authorities where required by law. We do not sell personal data collected through this website.

If personal data is transferred outside the European Economic Area, we aim to use appropriate contractual or legal safeguards where required.

Cookies and local storage

The current site uses browser local storage to support lightweight functionality and, where approved, optional attribution continuity. For example, the site stores:

  • Your cookie consent choice so the site can remember whether optional storage is enabled.
  • Whether the newsletter prompt has been shown, dismissed, or subscribed to.
  • Attribution fields and landing-page metadata so they can be attached to a later form submission, but only after you approve optional storage.

These values are stored in your browser rather than displayed publicly, and you can change your preference through the cookie settings link in the site footer or remove stored values entirely through your browser settings.

How long we keep data

We keep personal data only for as long as necessary for the purposes described above, including responding to inquiries, maintaining business records, improving sales and support processes, and complying with legal obligations.

Retention periods may vary depending on the type of request, whether a commercial relationship follows, and any legal or contractual requirements that apply.

Your privacy rights

If GDPR or similar privacy law applies to you, you may have the right to request access, correction, deletion, restriction, objection, data portability, and withdrawal of consent where consent is the basis for processing.

You may also have the right to lodge a complaint with your local supervisory authority.

To exercise a privacy right, contact hello@ariannateam.ai and describe your request clearly enough for us to verify and respond.

Privacy contact and updates

Questions about this notice or our handling of website inquiry data can be sent to hello@ariannateam.ai.

We may update this page from time to time to reflect changes to the website, forms, service providers, or applicable legal requirements. The date at the top of this page shows the latest update.